Cookie policy
Last updated: 19 October 2026
A cookie is a small file a website stores in your browser to remember information between visits. This policy explains which ones this website uses, under Article 22.2 of the Spanish LSSI.
In short
This website always uses technical cookies, so it works the way you expect. With your permission, it also uses analytics and advertising cookies, including the one for the ChatGPT ad campaign pixel. We ask you about this with a banner at the bottom of the screen, which you can change at any time from the “Cookie preferences” link in the website's footer.
Technical cookies (always active)
These are first-party, managed by Impulsa, and do not require consent: without them the website does not work as expected.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| impulsa-idioma | First-party preference cookie | Remembers the language you choose in the header selector. It is only created if you change language. | 1 year |
| impulsa-valorador-respuestas | Browser session storage | Keeps your answers as you move through the valuation tool, so they are not lost between steps. | Until you close the tab |
| impulsa-consentimiento | First-party technical cookie | Remembers which cookie categories you have accepted or rejected in the cookie banner, so we do not ask you again on every visit. | 12 months |
Analytics cookies
They are only set if you accept the analytics category in the cookie banner:
| Name | Type | Purpose | Duration | Provider |
|---|---|---|---|---|
| _ga, _ga_<ID> | Analytics cookies (Google Analytics 4) | Tell visits and sessions apart to count how many people visit the website, which pages they view and which form steps they complete, without identifying you. | 2 years | Google Ireland Limited |
Advertising cookies (only if you accept them)
These are only set if you accept the advertising category in the cookie banner:
| Name | Type | Purpose | Duration | Controller |
|---|---|---|---|---|
| oaiq | Advertising cookie (pixel) | Measures which visits and conversions (such as submitting the valuation tool's form or downloading a guide) come from the ChatGPT Ads campaign. It shares an event ID with the advertiser's Conversions API so the same conversion is not counted twice. | Up to 13 months (managed by OpenAI; may vary under its own policy) | OpenAI, L.L.C. |
| impulsa-atribucion | First-party advertising cookie | Remembers, while you browse the website, which advert or campaign you came from (parameters such as utm_origen, utm_campana or the click ID), so we can link your enquiry or valuation to that campaign. | Up to 90 days | Impulsa |
| impulsa-canal | Advertising local storage | Remembers which channel you first and most recently reached the website through (for example, ChatGPT or a Google advert), with the campaign parameters, landing page and date, so we know which channels bring in valuation requests. | Until you withdraw consent or clear your browser data | Impulsa |
| _gcl_au, _gcl_aw, _gcl_gb | Advertising cookies (Google Ads) | Link your visit and your valuation request to the Google ad you clicked (_gcl_aw and _gcl_gb store that click ID). They are set by the Google tag (gtag.js), which only loads if you accept this category. | 90 days | Google Ireland Limited |
| impulsa-conversion-mejorada | First-party session storage | Keep your email address and phone number, already encrypted (SHA-256), only between submitting the valuation form and the thank-you page, for Google Ads enhanced conversions. It is deleted once read. | Until it is read, or when you close the tab | Impulsa |
Third-party content
Some parts of the website load content from other services, which may receive your IP address and apply their own policies:
- OpenStreetMap, in the location map on property listings: serves the map images. Privacy policy: https://osmfoundation.org/wiki/Privacy_Policy
- YouTube, in the “This is how we sell your home” video: nothing is loaded from YouTube until you press play, and its privacy-enhanced mode (youtube-nocookie.com) is used. When you play it, Google may store cookies or data in your browser. Privacy policy: https://policies.google.com/privacy
How to manage or delete cookies
You can view, block or delete cookies in your browser settings, or change your choice for the analytics and advertising categories at any time from “Cookie preferences”, in the website's footer. If you delete the language cookie, the website will go back to showing in your browser's language.
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/kb/clear-cookies-and-site-data-firefox
- Safari: https://support.apple.com/guide/safari/sfri11471/mac
- Edge: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Changes
If we change the cookies we use, we will update this policy and, where your consent is required, we will ask for it again through the cookie banner.